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Holly Hurlbert Moore, CFP®

Holly Hurlbert Moore, CFP®

Financial Advisor

  • Houston, TX
  • The Glass Castle | Life is Beautiful
  • Ann Richards, Will Rogers, and Maya Angelou
  • Be kind whenever possible. It is always possible. -Dalai Lama
  • Optimism, creativity, and honesty

Financial Advisors

Holly is a wealth management advisor based out of the Austin, TX location.

Holly joined CAPTRUST from South Texas Money Management in 2019. She serves as a principal, financial advisor responsible for providing comprehensive wealth management to high-net-worth investors and corporate executives.

Prior to joining the firm, Holly served as a partner, executive vice president, and senior relationship manager for thirteen years at South Texas Money Management. She earned her Bachelor of Business Administration degree in accounting from the University of Houston-Downtown.

When not at work, Holly enjoys reading, playing tennis, and hanging out with her friends and family—including two amazing rescue dogs.


  • Bachelor of Business Administration degree in accounting from the University of Houston-Downtown

Industry Designations


Awards & Recognition

  • 2009-2016—Texas Monthly Five Star Wealth Manager
  • 2012—Financial Planning Association’s Leadership Outstanding Achievement Award


  • Member, Austin and National Financial Planning Association
  • Member, Impact Austin
  • Member, United States Tennis Association
  • Member, CAPTRUST Women’s Initiative
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