Privacy Policy

Effective Date: May 20, 2026
Last Updated: May 20, 2026

CapFinancial Partners, LLC and its affiliates, including but not limited to CapFinancial Securities, LLC, Member SIPC (collectively referred to herein as “CAPTRUST”), are committed to protecting your personal information.

Who This Policy Applies To

This Privacy Policy describes the personal information we collect, how we use the information we collect, and with whom we may share it. This Privacy Policy does not apply to account and financial information that we receive from or about our individual clients. Click here  for our Financial Privacy Notice. In addition, if you reside in certain states, we may process your personal information differently to comply with applicable privacy laws in those states. You may also have specific privacy rights depending on your place of residence. To help you understand what rights apply to you, see our Supplemental CAPTRUST Privacy Notice for Residents of Certain U.S. States.

This policy does not apply to any third-party websites or actions through a third-party organization which is not an affiliate of CAPTRUST (“Third-Party Services”).  We do not control Third-Party Services and suggest you review their privacy practices.

Personal Information We Collect

We collect information about you when you access or use our websites, including www.captrust.com and www.captrustatwork.com (collectively, “Websites”), inquire about, receive, or use our services, (“Services”), provide information directly to us on applications, agreements, and other forms, or communicate with us through our Websites or other means. We also may collect information about you from third parties, including information that is publicly available, as permitted under applicable law.

The personal information that we receive about you may include:

• Identifiers, such as your name, phone number, email address, physical address, and IP address.
• Commercial information, such as financial information or transaction history, Services obtained or considered, customer service records, and email correspondence with us.
• Login information, such as your username (or anything else that identifies you) used to access our Websites or to use our Services.
• Inferences about you including information based on statistics, trends, or assumptions about the Services that may interest you.
• Demographic Information, such as your age, gender, or city/state of residence.
• Social Media Information, such as information related to your social media usage as it relates to us, including from LinkedIn, Twitter/X, Facebook, Instagram, Google, and YouTube.
• Information Collected by Automated Means. When you visit or use our Websites, we may collect certain information by automated means, such as cookies and pixels. The information we collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken, and dates and times of activity. There is more information below about cookies and other technologies in the Section titled “Use of Website Automated Technologies.”

How We Use Personal Information

We may use the information we obtain:

• To provide and manage our Services. Information obtained by CAPTRUST is used for the purposes of providing the Services requested.
• To improve our Services.  We use information collected for our own business purposes, including to administer, analyze and enhance our Services.
• To communicate about our Services. We may use personal information to communicate with individuals about products and Services they may find of value.
• To comply with applicable legal requirements and our policies.To establish, exercise and defend legal claims.
• To monitor and report compliance issues.

We use information collected online through cookies and other automated means for purposes such as (i) customizing consumers’ visits to our Websites, (ii) delivering content (including advertising) tailored to our consumers’ interests and the manner in which our users browse our Websites, (iii) improving website functionality and consumer experience, (iv) debugging, identifying, and repairing errors that impair the intended functionality of our Websites (v) providing customer service and support, and (vi) managing our business.

How Personal Information Is Disclosed

CAPTRUST may disclose your personal information :

• To our affiliates, which may use the information for the purposes described in this Privacy Policy.
• To service providers that perform services on our behalf, such as data processing, analytics, marketing and customer support.  We do not authorize these service providers to use or disclose the information for other purposes.
• If we are required to do so by (i) law, regulation or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies or quasi-governmental agencies (such as the SEC or FINRA), (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual fraud or illegal activity, or (iv) if reasonably necessary for CAPTRUST to enforce its legal rights in a legal dispute.
• In connection with corporate business transactions such as an investment in our business or merger or sale or transfer of all or a portion of our business (including in the event of a reorganization, dissolution or liquidation).

How Personal Information Is Protected and Retained

We employ a combination of physical, technical, and procedural safeguards designed to protect against loss and unauthorized access, use, alteration, and disclosure of your information.

CAPTRUST retains personal information for as long as necessary to provide our products and Services, administer our business, comply with applicable legal and regulatory requirements, resolve disputes, and enforce our agreements. We maintain personal information in accordance with our record‑retention policies and applicable law.

Your Personal Information Rights

Under applicable law, you may have certain rights to request access to, correction of, or deletion of personal information (subject to the conditions and extent specified in the law). For more detailed information about these rights and their availability in certain U.S. States, please refer to the Supplemental CAPTRUST Privacy Notice for Residents of Certain U.S. States.

Information on Children

Our Websites and Services are not intended for children, and we do not knowingly collect, use, or disclose information about children under the age of sixteen (16).

Use of Website Automated Technologies

CAPTRUST uses cookies, pixels, and similar technologies to enhance website functionality, assist with accessibility compliance, improve performance, and deliver a better and more personalized experience when you browse our Websites.  This information allow us to improve our Websites, safeguard against fraudulent transactions, and streamline registration processes. We also use these technologies for digital advertising purposes, including retargeting website visitors on third- party sites.

Cookies are small data files stored on your device by your internet browser when you visit a website. These cookies allow our Websites to remember your preferences, recognize you on return visits, and compile information about the usage of our Websites so we can provide more tailored responses.

In addition to or in conjunction with cookies, CAPTRUST may utilize pixels, which are small pieces of code embedded in our website. Cookies, pixels, and similar technologies may be placed by us or by authorized third‑party service providers acting on our behalf, for the purposes described above.

We utilize a cookie consent manager to give you control over the cookies and pixels used by your browser. To opt-out of the collection of personal information by advertising and analytics partners, you may visit our Cookie Preferences link at the bottom of this website page. You may also opt out of certain interest‑based advertising by visiting the Network Advertising Initiative and Digital Advertising Alliance opt‑out page at www.aboutads.info . Please note that opting out does not prevent the display of all advertisements, but it may limit interest‑based advertising.

By continuing to use our site, you consent to our use of these technologies.

Do Not Track

Some newer web browsers may have a “Do Not Track” preference that transmits a “Do Not Track” header to the Websites you visit with information indicating that you do not want your activity to be tracked.  We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.

Updates to This Policy

We reserve the right to change this Privacy Policy at any time. If we make changes to this Privacy Policy, we will update the date at the top of this page and, where required by law or if we deem appropriate, provide additional notice by sending you a notification.

The examples contained within this Privacy Policy are not intended to be exclusive or exhaustive. If you access our website from a location outside the United States, you understand your information may be transferred to and processed in another country that may not provide the same level of protection as your location.

Contact Us:

Questions regarding this policy or your rights regarding your personal information at CAPTRUST can be sent to legal@captrust.com or our toll-free number (800) 216-0645.