Brian Upchurch, CFP®, CIMA®, JD, CPA

Principal

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Biography
Credentials & Awards
Location(s)

Brian joined CAPTRUST in 2023 from Column Capital Management and serves as managing principal.

He has decades of experience in the industry, including providing comprehensive wealth planning advice to high-net-worth individuals and families. His areas of expertise include planning with regard to investment management, income tax, retirement, wealth transfer and executive compensation. Prior to Column Capital, Brian was a partner and area director in Ernst & Young’s wealth management practice. Brian was also a member of EY’s investment advisory board.

Brian holds a Bachelor of Science degree in accounting from Ball State University and a Juris Doctorate from the Indiana University School of Law. Outside of work, he enjoys playing tennis, golf, and traveling.

Education

  • Bachelor of Science degree in accounting from Ball State University
  • Juris Doctorate from the Indiana University School of Law

Industry Designations

  • CERTIFIED FINANCIAL PLANNER®
  • Certified Investment Management Analyst®
  • Certified Public Accountant

Industry Involvement

  • National Association of Personal Financial Advisors (NAPFA)
  • American Institute of Certified Public Accountants (AICPA)
  • Indiana CPA Society
  • Financial Planning Association (FPA)
  • Investments and Wealth Institute

Memberships

Member, Indianapolis Zoo Planned Giving Committee

Awards & Recognition

Five Star Wealth Advisor award from Five Star Professional (from 2012 to present)

Disclosures

  • CAPTRUST’s ranking on “NAPA’s 2026 Top DC Advisor Multi-Office Firms” list was based on defined contribution (DC) assets under advisement (AUA) as of Dec. 31, 2025. CAPTRUST is a paid member of The National Association of Plan Advisors (NAPA).
  • CAPTRUST’s ranking on “Barron’s 2024 Top RIAs list” was based on both qualitative and quantitative data, including assets managed, technology spending, and staff diversity, along with other metrics, as of June 30, 2024. CAPTRUST nor its advisors paid a fee to Barron’s to obtain or use the ranking
  • CAPTRUST teams named on the “Barron’s 2025 Top 100 Institutional Consulting Teams” ranking were evaluated using a proprietary formula including 1) assets, 2) revenue, and 3) quality of practice for the year ending December 31, 2024. Neither CAPTRUST nor its advisors paid a fee to Barron’s to obtain or use the ranking. For more information on the methodology, please click here.
  • CAPTRUST’s ranking on the “Financial Advisor magazine’s 2025 RIA Discretionary & Non-Discretionary ranking” was based on CAPTRUST’s total assets as of December 31, 2024. Neither CAPTRUST nor its advisors paid a fee to Financial Advisor magazine to obtain the ranking, but does pay a licensing fee for the use of the award logo.
  • CAPTRUST advisors named on the “PLANADVISER Magazine 2026 Top Retirement Plan Advisers list” were based on advisor assets among other quantitative metrics, as of Dec. 31, 2025. To be listed, advisors had to have a minimum requirement of 50 plan clients or retirement plan assets under advisement of $400 million or more. Neither CAPTRUST nor its advisors paid a fee to PlanAdviser to obtain or use the ranking.
  • CAPTRUST’s ranking on “NAPA’s 2026 Top DC Advisor Multi-Office Firms” list was based on defined contribution (DC) assets under advisement (AUA) as of Dec. 31, 2025. CAPTRUST is a paid member of The National Association of Plan Advisors (NAPA). Neither CAPTRUST nor its advisors paid a fee to the National Association of Plan Advisors (NAPA) to obtain or use the ranking.
  • CAPTRUST advisors named on the “NAPA’s 2026 Aces: Top 100 Retirement Plan Advisors Under 40 list” were based on a combination of data submitted by the nominees including the following: Plan size managed, advisor revenue percentage relative to total assets under advisement, total dollar value of defined contribution/defined benefit book of business managed, and other criteria as of October 2025. CAPTRUST nor its advisors paid a fee to the National Association of Plan Advisors (NAPA) to obtain or use the ranking.
  • CAPTRUST’s ranking on the “Best Investment Consultant – Service & Investment Counseling – Large Investment Consultants for Institutional Investors in the U.S.” by Crisil Coalition Greenwich for 2025 was based on interviews conducted between February and September 2024 by Crisil Coalition Greenwich. They held interviews with 699 individuals from 563 of the largest tax-exempt funds in the U.S. These U.S.-based institutional investors are corporate, public, union, and endowment and foundation funds with either pension or investment pool assets greater than $150 million. Study participants were asked to provide quantitative and qualitative evaluations of their asset management and investment consulting providers, including qualitative assessments of those firms soliciting their business and detailed information on important market trends. Neither CAPTRUST nor its advisors paid a fee to Crisil Coalition to obtain or use the ranking.

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