W. Kel Normann


Education & Other Highlights

Kel Normann is a wealth management financial advisor based in Sanford, NC.

Kel joined CAPTRUST in 2023 from Normann Financial Group and serves as a principal. With more than 38 years of experience in the financial services industry, he focuses on wealth management services for high-net-worth individuals, families, and business owners.

Kel holds a Bachelor of Science degree in business administration from East Carolina University. He is a past board member of the ECU board of Trustees and Emeritus member of the ECU Foundation, as well as a current member and past chair of the Lee County Educational Foundation. Kel has been named in many publications throughout the years including Research Magazine and Barron’s. When he’s not at the office, he enjoys spending time with his friends and family, playing golf, and water and snow skiing.


  • Bachelor of Science degree in business administration with a concentration in marketing from East Carolina University


  • Board member, past chair, Lee County Educational Foundation
  • Emeritus board member, East Carolina University Foundation

Awards & Recognition

  • AdvisorHub Advisors to Watch list | 2024
  • Barron’s Top 1,200 Financial Advisors | 2019, 2020, 2021, 2022, and 2023
  • Forbes Best-in-State Wealth Advisors | 2019, 2020, 2021, 2022, and 2023

Sanford, NC

603 Carthage Street #210
Sanford, NC 27330



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