John Keeton, CFA

Professional Background

John Keeton serves as a vice president and financial advisor at CAPTRUST’s San Antonio office, where he brings a comprehensive, relationship-driven approach to wealth management. Since joining the firm in 2021, John has worked closely with both families and institutions, offering strategic guidance in areas such as investment planning, income tax optimization, estate and wealth transfer planning, and charitable giving.

With a talent for translating complex financial issues into practical, goal-based strategies, John is passionate about helping clients navigate financial decisions that align with their long-term aspirations. He is known for developing customized solutions that are as disciplined as they are dynamic—adapting to life’s changes while keeping the client’s vision at the center.

Experience & Education

Before joining CAPTRUST, John was a senior financial advisor at Covenant Multifamily Offices, a multidisciplinary advisory firm serving affluent individuals and institutions. His previous roles include investment analyst positions at Frost Bank’s Wealth Management Services group and SMH Capital, where he specialized in equity research with a focus on the energy and consumer discretionary sectors.

John holds a Bachelor of Business Administration (BBA) degree in finance from Texas State University.

Community Involvement

John believes that financial expertise should be shared, not siloed. He actively mentors students at the Greehey School of Business at St. Mary’s University and serves on the Financial Planning Advisory Board for the University of the Incarnate Word. He is also an Advisory Board member for the University of Houston’s Finance Program, contributing to the development of future financial professionals.

Personal Life

Outside of work, John enjoys spending quality time with his wife, Kathryn, and their four children. Whether at home or out in the San Antonio community, John values strong relationships, lifelong learning, and giving back.