*Based on how the rule was written, it appears to apply only to those with FICA earnings above the threshold and would not affect self-employed individuals.
Those who were previously maxing out their plan using pre-tax contributions are the most impacted. Because the $8,000 catch-up contribution for 2026 can no longer be made pre-tax, taxable income will increase. For someone in the 24 percent marginal tax bracket, this could result in approximately $1,920 in additional federal taxes, assuming no other changes. Overall, this shift is expected to increase the tax liability of many high earners, regardless of how they adjust their contribution strategy.
Now that the rule is in force, the most common question is what high earners should do. Should they continue making catch-up contributions as Roth, or stop making catch-up contributions altogether and instead direct those dollars to a taxable brokerage account?
First, consider the options from a current-year tax perspective. In both scenarios, contributions are made with after-tax dollars or otherwise included in taxable income. This means neither approach would change the individual’s current tax liability.
Next, compare the potential long-term benefits, starting with Roth catch up contributions. Assuming the contribution limit remains the same, contributing $8,000 per year for five years results in $40,000 of total Roth contributions. If this grows at 5 percent over 10 years, the balance will be approximately $81,178. Because the funds are held in a Roth account, the entire balance could be withdrawn tax-free through a qualified distribution.
If the same $8,000 annual contributions were instead directed to a taxable brokerage account over the same time frame, the account would have a $40,000 cost basis. Assuming the same 5 percent growth rate, and ignoring taxes for simplicity, the account would also grow to approximately $81,178. However, the $41,178 of investment growth would be subject to capital gains taxes when the investments are sold. At a long-term capital gains rate of 15 percent, taxes on that growth would be roughly $6,176. If taxes were paid from this account, the usable account balance would be $75,000.
Overall, the initial income tax impact occurs regardless of which option the high earner chooses. There are certainly other factors besides current and future income tax impact that should be considered as well, but there is no reason to not utilize the Roth catch-up based upon the income tax impact.
As a final consideration, if the individual has not already maximized other available pre-tax accounts, such as a health savings account (HSA), those options should be evaluated first. Pre-tax contributions reduce current taxable income in a similar way catch-up contributions previously did. Assuming no additional pre-tax vehicles are available leveraging the Roth catch-up contribution generally provides the most favorable long-term outcome.
Resource by the CAPTRUST wealth planning team.
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The initiative is designed to help millions of uncovered workers take advantage of the upcoming federal Saver’s Match program, which will provide government matching contributions beginning in 2027. There are no new requirements for employers under this executive order.
The executive order directs the U.S. Department of Treasury to develop a new online marketplace that will allow individuals to search for and enroll in private-sector IRAs.
The Saver’s Match is an optional provision of the SECURE 2.0 Act that replaces the existing Saver’s Credit with a direct federal contribution to a participant’s retirement account, including IRAs and employer-sponsored retirement plans.
The executive order may prompt questions from employees about whether they can receive the same federal match through their employer-sponsored retirement plan or whether participation in the IRA marketplace is required to qualify. It may also create additional engagement opportunities for plan sponsors to highlight their existing employer match structure.
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The 1975 five‑part test framework reinforces that not every party interacting with plan participants is acting as an ERISA fiduciary. In this environment, plan fiduciaries should focus on understanding who is providing advice, in what capacity, and how potential conflicts are identified and managed.
With the 2024 Retirement Security Rule removed from the Code of Federal Regulations, determinations of fiduciary responsibility for participant investment advice, such as rollover recommendations, have reverted to the DOL’s original five‑part test.
Under the five-part test framework, a person is considered an ERISA investment advice fiduciary only if all five elements are satisfied, or if fiduciary responsibility is explicitly established by contract:
This means fiduciary status is not automatic and may vary depending on the nature, frequency, and context of the interaction.
Although vacating the rule restores the original five‑part test, it does not provide long‑term certainty around standards of care or the management of conflicts in retirement advice. Over the past decade, fiduciary definitions and expectations have shifted repeatedly through a series of court decisions and regulatory initiatives, reinforcing that reverting to an older standard does not eliminate the potential for future change.
While the DOL has indicated that it has no immediate plans to pursue replacement regulations, future changes remain possible under a new administration. As a result, plan fiduciaries should expect continued discussion of participant‑level advice, particularly as it relates to rollovers and distributions.
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Please consult ERISA counsel regarding the application of the five‑part test and fiduciary obligations to your specific facts and service relationships.
Implementing Executive Order 14330, the U.S. Department of Labor (DOL) has issued a proposed regulation creating a framework for retirement plan fiduciaries to meet ERISA’s prudence requirements when selecting investments. The executive order was limited to making alternative investments, such as private market debt and equity and digital assets, available in retirement plans. Even so, the DOL’s guidance broadly addresses the selection of all investments for 401(k), 403(b), and other individual account plans.
Importantly, the proposed regulation does not endorse the use of any particular types of investments. It also leaves undisturbed the fundamental rule that plan fiduciaries are responsible for curating an investment menu appropriate for their plans and for monitoring plan investments over time. The proposed regulation identifies six factors that should be included in the consideration of plan investments:
The first three factors will be familiar to fiduciaries whose plans offer investments commonly used in 401(k), 403(b), and other individual account plans. The other three are more relevant to consideration of alternative investments and are rarely an issue with more traditional investments.
The proposed regulation sets out real-life examples, demonstrating how these factors should be used, and characterizes following the examples as creating a safe harbor for plan fiduciaries. The proposed regulation says that if plan fiduciaries demonstrate they have dutifully considered these factors, courts should defer to their decisions. However, the DOL cannot mandate how courts interpret ERISA. Therefore, while courts may consider the DOL’s guidance, they are not bound by it. For plan fiduciaries considering whether alternative investments are appropriate for their plans, and their plan participants, some practical considerations include the following.
Cases continue to be filed against the fiduciaries of 401(k) and other individual account plans. Many lawsuits make what are now garden-variety claims of overpayment for investments or services or for retaining underperforming investments. However, there were also some less common claims and outcomes this quarter.
Since 2018, a number of lawsuits have been filed alleging that certain pension plans paid improperly low benefits to some pensioners and their survivors by using incorrect actuarial assumptions.
When an alternate benefit is elected (which frequently means an early or joint and survivor benefit) rather than a standard lifetime benefit, participants and their beneficiaries are entitled to benefits with a value that is actuarily equivalent to the plan’s standard benefits. Actuarily equivalent benefits are calculated using mortality tables and interest-rate assumptions. The lawsuits in this area allege that either outdated mortality tables or incorrect interest-rate assumptions were used to calculate the alternate benefits, resulting in benefits that are not actuarily equivalent to the standard benefit.
Two district court decisions in the Seventh Circuit were decided in favor of their respective plan sponsors, holding that ERISA does not require the use of reasonable assumptions in the calculation of actuarily equivalent benefits. Rather, those courts decided that the assumptions built into the respective plan documents should be followed, regardless of their reasonableness. The U.S. Court of Appeals for the Seventh Circuit recently reversed those decisions, finding that the phrase “actuarily equivalent” implies reasonable assumptions must be used. This was a 2-to-1 decision. The dissenting judge noted ERISA does not specifically require the use of a reasonable assumption in this area, although it does in others. Reichert v. Kellogg (6th Cir. 3.16.2026).
Underscoring the uncertainty in this area, four days after Reichert v. Kellogg was decided, a district court in Missouri (in the Eighth Circuit) came to the opposite decision: that reasonable assumptions are not required in the calculation of actuarily equivalent benefits. Landel v. Olin Corp. (E.D. Mo., 3.20.2026).
Plan sponsors with questions about actuarial equivalence should contact their attorneys and actuaries.
In an unusual move, the DOL has issued Field Assistance Bulletin No. 2026-01, directed to internal DOL personnel and DOL field offices, updating its enforcement priorities. Consistent with other recent initiatives, this bulletin appears to favor fiduciaries who employ a thorough and diligent governance process. The stated priorities are as follows:
A plan participant was divorced and sent a fax to his employer’s human resources department directing that his former wife should be removed as the beneficiary of his 401(k) plan account. In the fax, the participant asked that the human resources department send him any paperwork he would need to complete in order to make the change. No additional action was taken by the participant.
Following the participant’s death, a dispute arose over whether his former wife or the participant’s estate should receive the plan benefits. The district court awarded the benefits to the participant’s estate, finding that the fax directing the beneficiary change was in substantial compliance with the plan’s beneficiary-election procedure. On appeal, the district court decision was reversed.
Although the appellate court agreed that the substantial compliance doctrine exists under ERISA, it found that sending a fax, rather than completing the plan’s change of beneficiary form, did not substantially comply with the plan’s required procedure. In its decision, the court cited several other cases where the correct form had been used but improperly or incompletely completed, and substantial compliance was found. Packaging Corporation of America Thrift Plan for Hourly Employees v. Langdon (7th Cir. 2026).
Investment advisory services offered by CapFinancial Partners, LLC (“CAPTRUST” or “CAPTRUST Financial Advisors”), an investment advisor registered under The Investment Advisers Act of 1940.
Federal income tax changes tied to 2025’s One Big Beautiful Bill Act have reshaped the charitable deductions landscape—not by removing incentives, but by rewarding donors who plan ahead.
For endowment, foundation, and nonprofit leaders, this creates a timely opportunity to help donors understand what’s changing before the next giving year unfolds, and to position your organization as a steady, trusted partner in that process.
Read on for important information to share with donors to help them maximize their giving in 2026.
What changed:
Previously, only donors who itemized could claim a charitable deduction. The new rules extend a limited deduction to standard filers and introduce a minimum giving threshold for itemizers.
Why it matters:
For many small and mid‑level donors, this is the first time in years that charitable giving carries a direct tax benefit that impacts their AGI as an above-the-line deduction. At the same time, for higher‑income donors, tax benefits now activate only after the 0.5 percent threshold is cleared.
What to know:
Under the new rules, giving may need to be more intentional. Donors who understand the new thresholds will be better positioned to give confidently and avoid surprises at tax time.
What changed:
While bunching (the practice of combining multiple years of charitable giving into one year) was always a planning option, the new rules make it more important because donors must exceed a minimum giving level before itemized deductions apply.
Why it matters:
For donors hovering near the AGI threshold, bunching gifts into a single year may be the most effective way to preserve tax efficiency without increasing total giving.
What to know:
What changed:
Nothing—and that’s exactly why they matter. Qualified charitable distributions (QCDs) were not subject to itemized deduction limits before.
For donors between age 70 1/2 and their required begin date, QCDs from individual retirement accounts (IRAs) can reduce future required minimum distributions (RMDs) and, therefore, could reduce income taxes over their lifetimes.
For donors at or above RMD age, QCDs from IRAs can satisfy current RMDs while supporting charitable causes.
Why it matters:
Because QCDs are paid directly from an IRA to a qualified charity, they are considered an above-the-line deduction, and, therefore, continue to be one of the most tax efficient ways to give for eligible donors.
What to know:
For many older donors, QCDs now stand out even more clearly against an otherwise more complex giving environment.
What changed:
Previously, donors could rely on habitual or evenly paced giving and still receive tax benefits. However, the new framework favors donors who intentionally plan the timing and structure of their gifts.
Why it matters:
This shift is both behavioral and technical. Donors who pause, plan, and coordinate their giving with broader financial goals are now more likely to see tax benefits.
What to know:
This creates an opening for earlier conversations, fewer last-minute decisions, and more durable donor relationships built around shared goals rather than transactions.
For nonprofits, it’s a chance to move upstream, from year-end appeals to year-round partnership.
When donors ask about taxes, they’re not always looking for technical answers. Often, they want reassurance—and guidance on how to give thoughtfully under new rules.
These conversations don’t require tax advice. They benefit most from clarity, framing, and an invitation to plan.
Nonprofits can be planning partners without giving financial or tax advice. Donors like to know what works best for the organizations they support so they can have a bigger impact.
Often, the most helpful thing you can offer isn’t an answer but an invitation to plan early and move forward intentionally. By focusing on timing, intention, and partnership, nonprofits can help donors transition from reactive, spontaneous giving to thoughtful longer-term planning.
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If you’ve spent any time with a retirement plan committee, you already know this truth: most good fiduciary decisions aren’t flashy. They’re incremental, detail‑oriented, and occasionally unglamorous. Collective investment trusts (CITs) fit squarely into that category.
CITs aren’t new. They’ve been around for decades. Yet for many plan sponsors, they still feel mysterious, or at least more complicated than they need to be. That’s unfortunate, because when used appropriately, CITs can be a powerful tool for improving participant outcomes without increasing fiduciary risk.
Let’s start with the basics.
A CIT is a pooled investment vehicle maintained by a bank or trust company. Unlike mutual funds, CITs are not registered with the SEC under the Investment Company Act of 1940. Instead, they’re regulated by banking authorities and available only to qualified retirement plans (those that meet IRS and ERISA requirements). 403(b) plans currently do not allow them, although there is legislation in the works that could change that. Also, regulations prohibit CITs in private, tax-exempt 457(b) plans. And, even if legally permitted, CIT providers can elect not to offer CITs to certain retirement plans.
From a participant’s perspective, a CIT often looks and behaves like a mutual fund. It has a stated objective, a professional investment manager, daily valuation, and performance reporting. The key differences happen behind the scenes.
The most common reason sponsors consider CITs is cost. Because CITs don’t carry the same regulatory, marketing, and distribution expenses as mutual funds, they can often be offered at lower expense ratios. In a world where every basis point still matters, that’s not nothing.
But cost alone shouldn’t drive the decision. Well-structured CITs can also offer:
Importantly, none of these benefits are automatic. A poorly structured CIT is no better than a poorly chosen mutual fund. Fiduciary process still matters, and cheaper isn’t always better when looking at performance.
CITs are not perfect, and pretending otherwise is a fiduciary mistake. Because CITs are not SEC‑registered, they don’t produce a prospectus. Instead, sponsors and participants rely on a declaration of trust and fact sheets. This places more responsibility on committees to ensure disclosures are clear, accurate, and participant‑friendly.
Liquidity can also differ. Most CITs are daily‑valued and daily‑liquid, but not all. The distinction matters, particularly as some strategies push into less traditional asset classes.
Performance between a CIT and its mutual-fund equivalent can differ due to a difference in portfolio holdings and cash flows. Plan sponsors should make sure to evaluate performance and portfolio differences before pursuing a CIT alternative.
Finally, CITs are generally not portable outside of qualified plans. That’s rarely an issue for core menu options, but it’s something sponsors should understand before defaulting participants into a structure they can’t take with them.
If the last few years have taught us anything, it’s that retirement plans don’t stand still. In 2026, several trends are shaping how sponsors should think about CITs:
First, customization is becoming mainstream. Custom target‑date CITs, once limited to mega‑plans, are increasingly accessible to mid‑sized sponsors. That raises the fiduciary bar. Custom solutions require custom oversight.
Second, regulatory scrutiny hasn’t gone away. It’s just shifted. While CITs remain a permitted and well‑established vehicle, committees should expect continued focus on fee reasonableness, benchmarking, and documentation. A lower cost only helps if it’s demonstrably prudent.
Third, participant communication matters more than ever. As plan menus incorporate more white‑label and collective options, sponsors must ensure participants understand what they own. Confusion can erode trust.
Finally, innovation is creeping in. Some CIT structures are being used to explore new asset classes or lifetime income components. That doesn’t make them outright inappropriate, but it does mean committees need to slow down, ask better questions, and resist the urge to adopt complexity for its own sake.
CITs are not a silver bullet. They are a tool that can be used well or poorly.
For plan sponsors willing to do due diligence, they can reduce costs, improve flexibility, and support better long‑term outcomes for participants. For sponsors looking for shortcuts, they can introduce risk and confusion just as easily as any other investment vehicle.
As always, the fiduciary standard doesn’t ask whether something is popular or innovative. It asks whether it’s prudent, well‑documented, and in the best interest of participants. CITs can meet that standard in 2026, but only if sponsors remember that structure never replaces judgment.
Important Disclosure
This content is provided for informational purposes only, and does not constitute an offer, solicitation, or recommendation to sell or an offer to buy securities, investment products, or investment advisory services. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness, or reliability cannot be guaranteed. Nothing contained herein constitutes financial, legal, tax, or other advice. Consult your tax and legal professional for details on your situation. Investment advisory services offered by CapFinancial Partners, LLC (“CAPTRUST” or “CAPTRUST Financial Advisors”), an investment advisor registered under The Investment Advisers Act of 1940.
On March 30, 2026 the Department of Labor (DOL) released proposed regulations titled “Fiduciary Duties in Selecting Designated Investment Alternatives.”
It is important to note that this proposal extends beyond alternative assets. Any investment offered within a retirement plan is considered a Designated Investment Alternative (DIA).
The proposed rule introduces a process-based safe harbor by detailing an objective, thorough, analytical approach that plan fiduciaries can use to demonstrate prudence when selecting plan investments. Building on the DOL’s 1979 Investment Duties regulation, the proposal identifies six core factors for fiduciaries to consider:
The proposed regulation discusses alternative assets, including those related to private equity, private debt, private real estate, digital assets, commodities, infrastructure, and lifetime income investment strategies. It outlines examples of how a plan fiduciary could evaluate these investments using the factors above as part of a prudent selection process. The proposal does not require plan fiduciaries to include or consider alternative assets. Traditional investment menus remain acceptable.
The proposed rule reinforces an established principle: serving as a fiduciary does not mean predicting market movements or making flawless decisions.
ERISA does not expect perfection. It expects a disciplined decision-making process grounded in thoughtful analysis, informed judgment, and the exclusive best interest of participants and their beneficiaries.
The rule’s investment-neutral approach reinforces the importance of fiduciary discretion and the value of:
The proposed rule now enters a 60-day comment period.
CAPTRUST will continue to monitor this proposal and share updates as the rulemaking process advances and the regulation is finalized.
For more information, contact your CAPTRUST financial advisor.
This content is provided for educational purposes only.
To better understand how donors are navigating the intersection of values, strategy, and uncertainty, CAPTRUST surveyed 154 of our wealth advisors who work closely with clients making charitable decisions every year. CAPTRUST’s core wealth clients are typically individuals and families with complex financial lives and multiple millions of dollars in investable assets.
Their advisors’ responses offer important signals for nonprofit, foundation, and endowment leaders seeking to engage donors more effectively. Here are four key takeaways and what they mean for organizations that rely on philanthropy.
More than one‑fifth of advisors (21.8 percent) said the biggest barrier preventing clients from giving or giving more is when they feel disconnected from organizations, while 17.7 percent reported that donors hesitate when they don’t see clear impact.
For nonprofit leaders, this highlights a critical gap: Even motivated donors may pause their giving if they can’t easily understand how their gift will translate into outcomes. When impact feels abstract or buried in complexity, donor confidence erodes.
Advisors also cited economic or personal financial uncertainty as a factor preventing clients from giving or giving more (42.2 percent). These findings suggest donors want ample reassurance on two fronts: reassurance from their financial advisor about what they can afford to give and reassurance from nonprofits that their gifts are being used effectively. Transparent communication and credible impact reporting can help.
When advisors were asked what type of nonprofit engagement their clients value most, 44.5 percent selected “clear, concise impact updates.” This was, by far, the top response. Preferences for low‑touch engagement (16.1 percent) and family involvement opportunities (16.1 percent) followed, while invitations to events ranked lower (10.6 percent).
At the same time, 8.2 percent of advisors cited “too many solicitations” as a barrier to giving.
Taken together, these data points indicate donors want to understand outcomes but not be overwhelmed by outreach.
For nonprofit leaders, this means prioritizing fewer, clearer touchpoints that focus on results, not process. Impact updates should answer simple questions donors care about. What changed? Who benefited? And why did this gift matter? When organizations lead with clarity and restraint, they make it easier for donors to stay engaged and give with confidence.
Advisors report that qualified charitable distributions (QCDs) are the most frequently used giving method (37.7 percent), followed closely by donor‑advised funds (DAFs) at 33.1 percent. QCDs are direct transfers from an individual retirement account to a qualified charity, available for individuals age 70 1/2 and older. DAFs, on the other hand, allow donors to contribute assets to a designated charitable account and recommend grants over time.
Traditional cash gifts, including checks and online donations, still play a role (14.2 percent), as do gifts of appreciated securities (13.2 percent), such as stocks or mutual funds donated directly to charitable organizations.
Planned gifts, including bequests, charitable trusts, and beneficiary designations, along with complex assets, such as real estate or privately held business interests, represent a smaller share.
The takeaway for nonprofit leaders is that operational readiness can be a key differentiator.
Organizations that can smoothly accept non‑cash gifts, understand how QCDs and DAFs function, and coordinate effectively with financial advisors can remove friction at critical moments, making generosity easier for donors to act on.
When asked what most strongly motivates their clients’ charitable giving, 60.8 percent of advisors pointed to “supporting causes their clients care deeply about,” while another 19.6 percent cited community or faith‑based connection. By contrast, just 15 percent identified tax efficiency as the primary driver.
In practice, this suggests that tax planning rarely initiates generosity. Instead, giving begins with purpose; tax strategies tend to serve as a secondary benefit once intent is already established.
Mission clarity and emotional resonance are still the foundations for fundraising success. Organizations that can articulate why their work matters, and who it helps, are better positioned to inspire generosity, regardless of the tax environment. The bottom line is that donors today are thoughtful and increasingly strategic. Nonprofits, endowments, and foundations that can combine emotional resonance with operational excellence—and communicate their impact clearly and concisely—can earn trust, deepen relationships, and inspire sustained generosity.
Financial wellness has become a central focus for employers seeking to strengthen productivity, engagement, and overall employee well-being. Yet data from CAPTRUST’s 2026 “Financial Wellness Survey Report” reveals a critical insight: employee engagement with financial wellness resources—while valuable—does not automatically translate into improved financial outcomes.
Responses from more than 4,300 employees across 795 organizations identified that 62 percent of survey participants experienced moderate to severe financial stress. Additionally, three out of four (74 percent) said it affects their work motivation. Even among employees who actively use tools, workshops, or digital resources, more than half still report feeling financially behind or uncertain about their progress.
This disconnect between engagement and progress shows information alone is not enough. Employees need financial guidance that is tailored, contextual, and delivered at the moments when they are most ready to act. For employers, addressing this guidance gap is the next frontier in effective financial wellness program design.
The 2026 survey paints a clear picture of how employees interact with financial wellness resources. Employees who engage do see benefits: they feel less financially stressed and more confident in their progress. But engagement alone only goes so far. Despite accessing resources, more than half of engaged employees continue to say they feel behind or unsure whether they’re on track.
At the same time, information overload is real. Even well-meaning employers with robust financial wellness programs may be guilty of using complex terminology or providing fragmented benefits information. As a result, employees often feel unsure where to start.
“Without tailored guidance, employees struggle to identify the next steps,” says Chris Whitlow, head of CAPTRUST at Work, the firm’s financial wellness solution for employers. “Typically, what we hear is that they know where to find resources, but they don’t know how to turn those resources into measurable progress.”
The data reveals two key takeaways that can help shape more effective financial wellness program delivery.
First, career stage strongly influences financial stress, confidence, and goals. Early‑career employees face foundational challenges such as renting a first apartment, building emergency savings, or navigating student loans. Mid‑ and late‑career employees are more focused on long-term planning, including retirement readiness and wealth accumulation. A single curriculum or generic webinar cannot address these very different financial realities equally. That’s why it’s important to deliver content that speaks to each career stage individually.
Second, confidence rises when employees feel guided, not just informed. Many employees want one-on-one, human interactions to help them interpret their individual circumstances and make informed decisions.
“They don’t know what actions to take to really get started,” says Whitlow. “Also, they may think they don’t have enough money yet. There’s this idea that you need to be wealthy to have a financial advisor, but one-on-one advice may help you accumulate wealth in the first place.”
According to Whitlow and recent CAPTRUST research, engagement with financial advisors is often less about willingness and more about trust. Employees consistently say they want advisors who aren’t selling products, who communicate clearly, and who take privacy seriously. These preferences point to a growing demand for fiduciary advice—guidance designed to put employees’ interests first and empower them to make confident financial decisions.
What strategies can employers use to translate engagement into employee action?
Make the next step explicit. Personalization starts with clear pathways. Employees may understand what a resource covers but not how to start. Employers can help by building structured sequences, such as:
Offer career‑stage‑specific learning tracks. The survey stresses that career stage strongly influences financial stress and priorities. Early‑career employees benefit most from immediate, practical guidance. Mid‑career employees tend to need planning structure. Late‑career employees need decision support for timing and income transitions.
Employers can improve outcomes by structuring financial education around life events—such as a first job, first home, or new parenthood—along with career milestones like promotions or benefits changes, and planning horizons including short-, mid-, and long-term goals. This approach reduces noise and helps each employee focus on the most relevant guidance.
Embed financial check-ins into organizational routines. Periodic prompting can remind employees to regularly reassess their progress and their goals.
Consider including annual financial well-being reviews as part of your human resources calendar, and make sure your benefits reminders are tied to seasonal decision points. “The goal should be to reinforce that financial wellness is not a one-time exercise but part of the full employee life cycle,” says Whitlow.
Use human support to reinforce digital experiences. Each employee will absorb information differently. Some prefer self-paced learning, while others may need a conversation to translate knowledge into action. “Since you don’t know what will work for each person, try to offer a mix of human and digital experiences and multiple ways to interact with content,” says Whitlow.
For example, you might offer individual appointment times with advisors or coaches, small-group workshops in person or in digital meeting rooms, or follow-up challenges and action reminders after delivering digital content.
Ultimately, financial wellness programs must evolve from broad-based education efforts to personalized, stage‑specific ecosystems. Engagement is an important starting point, but without tailored content, support, and timely guidance, most employees will continue to feel uncertain about their financial progress.
By embracing personalized guidance as a core feature of financial wellness, rather than an optional enhancement, employers can help their employees move from passive engagement to meaningful financial progress.